Weekly Recap - June 30, 2017

Do your statistics have photos? They should, if you want more views. Facebook. When it comes to ads, you could probably give yourself a boost. Or go all out and spend $100 thousand on your ads, it’s possible. Will Millennials shop more than their parents? Know how the cohort is shaking up the market.

DETAILS, Please

Visual content receives 94 percent more views than text-only marketing. Strong visual content is key to finding success in today’s communications landscape, whether it’s social media, email marketing or content creation.

7 Facebook ads tips boost your ecommerce sales. Want to increase sales? Of course you do. Facebook advertising represents an awesome opportunity to do just that.

What we learned from spending $100k on Facebook ads. When they were suddenly given $100k to spend on Facebook ads, they were positively giddy. And unbelievably nervous.

How Millennials will reshape the luxury market. By 2025, Bain projects that Millennials and Gen Z will account for 45 percent of the global personal luxury goods market.

Meanwhile, back at the RANCH

Moms use social media to talk health coverage. Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience.

7 ways you can write better blog titles. If you don’t like spending hours to think of a four-word title, you’re not alone. Creating a good title is work.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

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Weekly Recap - May 19, 2017

A cute puppy, pretty floral crown and contemplative scientist. No this isn’t a plot to a commercial. These are Instagram’s new lenses. That’s right, lenses. The visual platform took a page out of Snapchat’s book and updated Stories to include these engaging new features. Snapchat’s response? Well, they stepped up their game and added augmented reality features to their world lenses. It’s all about content performance, so says eMarketer. Take a look.

DETAILS, please

Instagram adds 'face filters' to complete its Snapchat transformation. It was bound to happen eventually. 

Snapchat releases sponsored world lenses, allowing brands to augment reality. In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. 

Measuring content performance is a top priority for nearly two-thirds of marketers. Content performance tools measure the impact and effectiveness of content by monitoring engagement, consumption and audience growth.

Meanwhile back at the RANCH

From insights to innovation: Applying creativity to connect the dots. Here are five insights learned at Iconosphere 2017.

Money Diaries is the Millennial woman's Bridget Jones. I wonder what’s in her wallet?

5 things Millennials want from healthcare. America’s largest cohort is no longer a bunch of texting teens.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

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Weekly Recap - May 12, 2017

Click, scroll, banner image, navigation. Is your website user-friendly? Not only is content key but ease of use it too. According to DMN, content is also about user’s experience on your site. Because let’s face it, if consumers are coming from social or interactive video, they expect good experience. Take a look.

DETAILS, please

UX is content: Content is UX. Calls to action, visuals, navigation buttons. Are these website items pure "content"? Or are they part of a website's user experience (UX)?

Is interactive video the next big thing? 3 creative examples from brands. It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow.

3 ways to make your branded content bingeable. We have become a nation of bingers. Some 70 percent of us binge-watch TV and consume an average of five episodes per session.

Meanwhile back at the RANCH

Nostalgia marketing is winning with Millennials: How your brand can benefit. Although they’re often viewed as a tech-savvy and forward-thinking generation, Millennials love an excuse to throw it back to the good ol’ days.

6 ways brands are empowering women in 2017. In the first quarter of 2017, brands came together on a very similar mission.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

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Healthcare Checkup - May 2017

Are you putting your patients first? North Memorial’s recent campaign puts patients’ concerns and experiences at top of mind. Perhaps virtual reality is more your speed? Or are you preparing to respond to your direct competitors? Here’s everything you need to know.

VITAMIN B&P.

This healthcare system treats patients as valued customers. North Memorial is making sure patients are seen and heard.

MARKETING SUPPLEMENTS.

How marketers and users can benefit from virtual reality. Virtual Reality (VR) is becoming one of the largest opportunities using sight and sound to create real experiences without actually being present.

When it's smart to take jabs at the competition. A little competition can be a good thing. Especially when brands engage directly with competitors.

INDUSTRY PULSE.

Is your online presence up to snuff? As more digitally savvy Millennials become patients, they expect ease of use and interactivity when it comes to websites. See here.

Boost your online reputation. In the 21st century, you’re nobody unless you’re somebody online.

Serving the Millennial patient. As the millennial generation enters the workforce and becomes increasingly responsible for buying and accessing healthcare, organizations are gearing up for a new “regime.”

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

Weekly Recap - April 28, 2017

Good news for small businesses: 80 percent of consumers surveyed said they have used a search engine to find a local service or product, according to eMarketer. What does that mean exactly? Is it important? Consider seven questions when evaluating the quality of data, so says AdWeek. Notice any good interactive ads lately? Caught you streaming.

DETAILS, please

Most internet users prefer search engines to find local products. If you are an internet user, data shows you are likely to use a search engine to find a local business.

7 questions marketers should consider when weighing the quality of their data. Sets of numbers can be misunderstood if they lack integrity.

Why interactive ads are becoming the norm for streaming platforms. It’s all in the delivery.

The character count guide for blog posts, videos, tweets and more. When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?"

Meanwhile back at the RANCH

5 fast facts about Millennials' financial habits. With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

SHARING is CARING

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Burger King, McDonald's and Google: A lesson in multimedia marketing.

By now, our Google Alexa has gone crazy over “what is the Whopper burger” and yes, we’ve Googled that other “place where the coke tastes SO good.”

Why? Because TV and video alone cannot successfully reach a target audience. Today, consumers are even more connected than they’d like to admit. Especially, when watching TV. According to Facebook, 68 percent of people access their mobile device while they watch TV, while 75 percent access a second screen. We’re connected. We’re on multiple screens, devices and personal assistants.

With that said, brands are acknowledging this and including them within their marketing. To advertise their Whopper burger, Burger King debuted a :15 second video ad that triggered Google Homes to answer the question, engaging the viewer and their device at the same time.

Google quickly disabled the ad from engaging with the Google Homes. This didn’t stop Burger King. During late night TV, a second ad aired and hacked the voice activated device again.

And they’re not the only ones engaging (or encouraging engagement with) Google. McDonald’s decided to involve Google in their latest brand video, a little differently.

What do you think? Did Burger King violate personal assistants? Is McDonald’s response ad clever or petty? Excuse us while we go get a Coke and mull this over.

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Weekly Recap - March 17, 2017

Do you trust brands? An eMarketer study found that most women are skeptical. In fact, 48 percent have a hard time trusting financial service brands, 37 percent distrust healthcare brands and 24 percent distrust nonprofits. Even with social activism on the rise, Millennials are dubious about cause marketing to be skeptical. Still they yearn to be philanthropic. Where’s the give? Seeing isn’t necessarily believing. Digiday suggests brands’ viewability isn’t the be-all end-all. Let’s break it down.

DETAILS, please

What brands can do to win the trust of women. Brand trust seems to matter more than ever, though it may be harder than ever to build that trust.

Infographic: What consumers really think about cause marketing. With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations—and their bottom lines.

Focus on viewability, but don’t make it the goal. It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign.

Meanwhile back at the RANCH

Millennials find clever ways to finance life. Millennials aren’t the first generation to tap the Bank of ‘Rents. But they’re particularly sensitive about the handouts.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide "Communicating with Visuals."

SHARING is CARING

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Weekly Recap - March 10, 2017

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list of impressive influencer marketing campaigns. Take a look.

DETAILS, please

Vimeo is adding 360-degree video capabilities. Vimeo announced today it will let creators upload, share and sell 360 video on the platform. They’re hoping this will accelerate adoption of the experiential format. 

How to get the true measure of a mobile ad. And how should advertisers incorporate likes and shares in social media?

10 impressive examples of influencer marketing campaigns. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

Meanwhile back at the RANCH

Facebook and Google are losing the war against ad-blockers. All told, internet users worldwide had installed ad-blocking software on 616 million mobile devices and desktops by the end of 2016, a 25 percent increase from 2015 (491). 

Self-care and what it means for healthcare marketers. You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

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Weekly Recap - March 3, 2017

Pick up. Pick up. Pick up. Wondering why consumers aren't answering your calls? It's because all that ringing is freaking them out. Especially the young'uns. Or they're too busy clipping coupons and hunting for bargains. That goes double for the multicultural shopper. If you're targeting Gen X, you can probably bet they're not at the gym. Or the doctor's office. The sandwich generation would rather preserve youth with Botox than pump iron. Let's unpack.

DETAILS, please

Hold my calls. A 2011 Pew Research study found that the average person made or received about a dozen calls per day; in 2015, that number dropped by nearly half. Young adults say phone calls make them feel "nervous" and "panicked."

Multicultural consumers are savvy shoppers. Multicultural consumers spend more hours on average clipping coupons and searching for deals than general-market consumers, according to the 2016 Valassis RedPlum Purse String Survey. Latinos are the biggest coupon searchers. 

Gen Xers invest more in beauty than health.  Gen Xers are more likely to spend money on anti-aging products and services than exercise regularly, according to the MDVIP Health & Longevity Survey. Only 50 percent of Gen Xers have had a checkup in the past five years, compared with 72 percent of Boomers.

Meanwhile back at the RANCH

Snapchat vs. Instagram: Everything your brand needs to know. Debating which visual social platform is better for your brand? Let's break it down filter-by-filter, post-by-post, percentage-by-percentage.

How to get more patients to try telemedicine. Telemedicine is at a tipping point. The medical community is on board. Patients say they're in to it. So, why are they so reluctant to use it? Here are four ways to increase patient adoption.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

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Weekly Recap - February 24, 2017

How often do you tap into virtual assistance apps on you smartphone? According to a new study, 21 percent of consumers use them at least once a day, 26 percent use once a week and 23 percent use them at least once a month. And they’re not just using them to ask funny questions. (Siri, will you marry me?) Weather, music and searching news are popular apps. How do you measure success? Click-through no longer cuts it. Maybe video views? Take a look.

DETAILS, please

How do people use virtual assistants on their smartphones? New research looked at how often U.S. smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.  

6 reasons why it’s time for advertisers to move beyond measurements like click-through. As an industry, we have incentivized click-through and created the market for fake click traffic.

The state of video marketing 2017. It seems like every year is labeled “the year of video” by one expert or another—but  2017 could well have the best claim yet. 

Meanwhile back at the RANCH

Are you keeping up with Brogan & Partners? Follow us on FacebookTwitterInstagramLinkedInYouTubeGoogle+ and Pinterest.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Healthcare Checkup - February 2017

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re also looking to take a break from some of their social media feeds. But not after they indulge in a Facebook 360 Live video, of course. Let’s take a look.  

VITAMIN B&P.

Why brands are discovering new ways to advertise to fitness consumers. Look good, feel good? Consumers today might have proven that motivational message no longer effective.

MARKETING SUPPLEMENTS.

Deseat.me: A digital disappearance. Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance?

Facebook 360 Live: From a marketer’s view. 360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

INDUSTRY PULSE.

Looking to go beyond treating with a pill, healthcare firms are turning to mobile apps to help their patients. And if its personalized messaging, all the better. See here.

Moving beyond the pill in the healthcare sector. For the past several years, healthcare and pharma firms have been trying, with mixed success, to step up their beyond-the-pill programs.

Infographic: How to personalize patient marketing. The start of a positive patient experience begins with a consistent communication strategy.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

6 ads that won Super Bowl LI.

It's the one night everybody channels their inner Don Draper.

Like the fictional "Mad Men" creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memorability and relatability. We'd been waiting months for this very moment.

According to the Burson Marsteller Fan Experience (BMFE), 53 percent of Americans said they'd be disappointed if the Super Bowl went commercial free. They're also not going to watch the ads until the Big Game. Adweek noted that 61 percent of consumers did not plan on watching the commercials ahead of time. In fact, "We found a lot of people who'd prefer to see the ads for the first time during the game," Jason Teitler, BMFE chair said, "They want the surprise factor."

What type of ad do consumers enjoy the most?

  • 82 percent of respondents said humor
  • 10 percent said sentimental
  • 4 percent said ironic
  • 4 percent said racy

Which ads scored big? Let's run the play.

The rookies.

New to the lineup this year were Bai, Airbnb, Hulu, Febreeze, Mr. Clean and National Geographic. Let's take a look at who scored big.

  1. Humor.
    Bai: "Bai Bai Bai."

  1. Sentimental.
    Airbnb: "We Accept."

  1. Racy.
    Mr. Clean: "Cleaner of Your Dreams."

The veterans.

Which repeat advertiser were consumers most looking forward to see? According to Adweek, 39 percent said Budweiser, 29 percent said Coca-Cola and 18 percent said Audi. Honda and GoDaddy also made the list.

  1. Humor.
    T-Mobile: "#BagofUnlimited."

  1. Sentimental.
    NFL: "Inside these lines."

  1. Ironic.
    Buick: "Big Game Commercial With Cam Newton & Miranda Kerr."

The benched.

Doritos, Heinz, Butterfinger, Taco Bell, Toyota, Visa and many more did not play in last night's game. Why? Could it have been the entry fee. The average cost for a :30 time slot was $5 million. Who's to say? But it did have us wondering what they'll do next year.

What ads topped your list? Tell us in the comments below. For more trends and insights, sign up for the Brogan Weekly Recap.

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