Weekly Recap - March 17, 2017

Do you trust brands? An eMarketer study found that most women are skeptical. In fact, 48 percent have a hard time trusting financial service brands, 37 percent distrust healthcare brands and 24 percent distrust nonprofits. Even with social activism on the rise, Millennials are dubious about cause marketing to be skeptical. Still they yearn to be philanthropic. Where’s the give? Seeing isn’t necessarily believing. Digiday suggests brands’ viewability isn’t the be-all end-all. Let’s break it down.

DETAILS, please

What brands can do to win the trust of women. Brand trust seems to matter more than ever, though it may be harder than ever to build that trust.

Infographic: What consumers really think about cause marketing. With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations—and their bottom lines.

Focus on viewability, but don’t make it the goal. It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign.

Meanwhile back at the RANCH

Millennials find clever ways to finance life. Millennials aren’t the first generation to tap the Bank of ‘Rents. But they’re particularly sensitive about the handouts.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Weekly Recap - March 10, 2017

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list of impressive influencer marketing campaigns. Take a look.

DETAILS, please

Vimeo is adding 360-degree video capabilities. Vimeo announced today it will let creators upload, share and sell 360 video on the platform. They’re hoping this will accelerate adoption of the experiential format. 

How to get the true measure of a mobile ad. And how should advertisers incorporate likes and shares in social media?

10 impressive examples of influencer marketing campaigns. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

Meanwhile back at the RANCH

Facebook and Google are losing the war against ad-blockers. All told, internet users worldwide had installed ad-blocking software on 616 million mobile devices and desktops by the end of 2016, a 25 percent increase from 2015 (491). 

Self-care and what it means for healthcare marketers. You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Weekly Recap - March 3, 2017

Pick up. Pick up. Pick up. Wondering why consumers aren't answering your calls? It's because all that ringing is freaking them out. Especially the young'uns. Or they're too busy clipping coupons and hunting for bargains. That goes double for the multicultural shopper. If you're targeting Gen X, you can probably bet they're not at the gym. Or the doctor's office. The sandwich generation would rather preserve youth with Botox than pump iron. Let's unpack.

DETAILS, please

Hold my calls. A 2011 Pew Research study found that the average person made or received about a dozen calls per day; in 2015, that number dropped by nearly half. Young adults say phone calls make them feel "nervous" and "panicked."

Multicultural consumers are savvy shoppers. Multicultural consumers spend more hours on average clipping coupons and searching for deals than general-market consumers, according to the 2016 Valassis RedPlum Purse String Survey. Latinos are the biggest coupon searchers. 

Gen Xers invest more in beauty than health.  Gen Xers are more likely to spend money on anti-aging products and services than exercise regularly, according to the MDVIP Health & Longevity Survey. Only 50 percent of Gen Xers have had a checkup in the past five years, compared with 72 percent of Boomers.

Meanwhile back at the RANCH

Snapchat vs. Instagram: Everything your brand needs to know. Debating which visual social platform is better for your brand? Let's break it down filter-by-filter, post-by-post, percentage-by-percentage.

How to get more patients to try telemedicine. Telemedicine is at a tipping point. The medical community is on board. Patients say they're in to it. So, why are they so reluctant to use it? Here are four ways to increase patient adoption.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Weekly Recap - February 24, 2017

How often do you tap into virtual assistance apps on you smartphone? According to a new study, 21 percent of consumers use them at least once a day, 26 percent use once a week and 23 percent use them at least once a month. And they’re not just using them to ask funny questions. (Siri, will you marry me?) Weather, music and searching news are popular apps. How do you measure success? Click-through no longer cuts it. Maybe video views? Take a look.

DETAILS, please

How do people use virtual assistants on their smartphones? New research looked at how often U.S. smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.  

6 reasons why it’s time for advertisers to move beyond measurements like click-through. As an industry, we have incentivized click-through and created the market for fake click traffic.

The state of video marketing 2017. It seems like every year is labeled “the year of video” by one expert or another—but  2017 could well have the best claim yet. 

Meanwhile back at the RANCH

Are you keeping up with Brogan & Partners? Follow us on FacebookTwitterInstagramLinkedInYouTubeGoogle+ and Pinterest.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Healthcare Checkup - February 2017

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re also looking to take a break from some of their social media feeds. But not after they indulge in a Facebook 360 Live video, of course. Let’s take a look.  

VITAMIN B&P.

Why brands are discovering new ways to advertise to fitness consumers. Look good, feel good? Consumers today might have proven that motivational message no longer effective.

MARKETING SUPPLEMENTS.

Deseat.me: A digital disappearance. Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance?

Facebook 360 Live: From a marketer’s view. 360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

INDUSTRY PULSE.

Looking to go beyond treating with a pill, healthcare firms are turning to mobile apps to help their patients. And if its personalized messaging, all the better. See here.

Moving beyond the pill in the healthcare sector. For the past several years, healthcare and pharma firms have been trying, with mixed success, to step up their beyond-the-pill programs.

Infographic: How to personalize patient marketing. The start of a positive patient experience begins with a consistent communication strategy.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

6 ads that won Super Bowl LI.

It's the one night everybody channels their inner Don Draper.

Like the fictional "Mad Men" creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memorability and relatability. We'd been waiting months for this very moment.

According to the Burson Marsteller Fan Experience (BMFE), 53 percent of Americans said they'd be disappointed if the Super Bowl went commercial free. They're also not going to watch the ads until the Big Game. Adweek noted that 61 percent of consumers did not plan on watching the commercials ahead of time. In fact, "We found a lot of people who'd prefer to see the ads for the first time during the game," Jason Teitler, BMFE chair said, "They want the surprise factor."

What type of ad do consumers enjoy the most?

  • 82 percent of respondents said humor
  • 10 percent said sentimental
  • 4 percent said ironic
  • 4 percent said racy

Which ads scored big? Let's run the play.

The rookies.

New to the lineup this year were Bai, Airbnb, Hulu, Febreeze, Mr. Clean and National Geographic. Let's take a look at who scored big.

  1. Humor.
    Bai: "Bai Bai Bai."

  1. Sentimental.
    Airbnb: "We Accept."

  1. Racy.
    Mr. Clean: "Cleaner of Your Dreams."

The veterans.

Which repeat advertiser were consumers most looking forward to see? According to Adweek, 39 percent said Budweiser, 29 percent said Coca-Cola and 18 percent said Audi. Honda and GoDaddy also made the list.

  1. Humor.
    T-Mobile: "#BagofUnlimited."

  1. Sentimental.
    NFL: "Inside these lines."

  1. Ironic.
    Buick: "Big Game Commercial With Cam Newton & Miranda Kerr."

The benched.

Doritos, Heinz, Butterfinger, Taco Bell, Toyota, Visa and many more did not play in last night's game. Why? Could it have been the entry fee. The average cost for a :30 time slot was $5 million. Who's to say? But it did have us wondering what they'll do next year.

What ads topped your list? Tell us in the comments below. For more trends and insights, sign up for the Brogan Weekly Recap.

Weekly Recap - February 3, 2017

Chips. Salsa. Social media. Ads. Yes, we're talking about the Super Bowl. Not only is it the Big Game for the NFL but for brands and advertisers as well. It's the one night of the year when consumers don't want to skip commercials. According to Adweek, 52 percent of consumers believe the ads supplement the fun of the Big Game. Another major component: social. Adweek notes that 52 percent of consumers will be turning to Twitter for most Super Bowl content. Is your brand ready? 

DETAILS, please

How good and bad Super Bowl Ads affect consumers' purchasing decisions. Finding out which Super Bowl LI advertiser becomes the brand to remember will be a big part of the fun surrounding the Big Game on Sunday.

A look at all the ways fans will use social media during the Super Bowl. For brands, the Super Bowl was once simply about counting the eyeballs that saw their ads. Now, it is so much more.

Super Bowl Advertisers hope to score touchdowns before the big game. When it comes to the Super Bowl, the big game's commercial breaks now get nearly as much pre-game hype as the event itself.

Meanwhile back at the RANCH

Why brands are discovering new ways to advertise to fitness consumers. Look good, feel good? Consumers today suggest that motivational message may no longer be effective.

8 things every blogger must know. If blogging isn't part of your marketing plan, you might want to reconsider. Here's why.

THE Topic of conversation

Social media marketing. Download our free whitepaper "The Evolution of Social Media Marketing: 9 trends to know now."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Weekly Recap - January 27, 2017

From live streaming to stories to 360 views, video is not only popular but constantly evolving. So much so, Snapchat is partnering with Nielsen to give brands the ability to buy their audience. But before you do, here’s a little tip… consumers want to be rewarded after watching your ad. And speaking of consumers, are you paying attention to what Gen We is up to? We are, so let’s dive in.  

DETAILS, please

Snapchat is now selling ads against Nielsen’s TV-like ratings system. Today, Snapchat revealed a partnership with Nielsen's mobile Digital Ad Ratings unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. 

Can I get a reward with that? Most people want to be rewarded after watching an ad.

What brands need to know about Gen Z to reach the new generation of consumers. Hint: They could not be more different from their Millennial siblings.

Meanwhile back at the RANCH

Facebook 360 Live: From a marketer’s view. 360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

THE Topic of conversation

Social media marketing. Download our free whitepaper "The Evolution of Social Media Marketing: 9 trends to know now."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Facebook 360 Live: From a marketer's view.

Facebook 360 Live: From a marketer's view

360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

Launched late 2016, Facebook rolled out the new feature with National Geographic streaming live from Utah at the Mars Desert Research Station. The video captured a group of scientists at the habitat simulator, taking followers behind the scenes to the pods where the researchers had been living for 80 days. The scientists also hosted a live Q&A.

The gist? Facebook 360 lets you watch in real time, while having the opportunity to change the angle of your view point and scroll around to enjoy more content than ever before. 360 video and one angle video can be quite like the relation between a globe and a map. A globe illustrates the world in its full spherical glory, while a map can capture a specific angle.

Which brings us back to social media. Facebook 360 Live aims to give marketers more options on how to best present their brand and activate an experience. Here are some ways marketers have already used 360 video:

Advertising Product: Faraday Friday FFZERO1.

Tesla's rival, Faraday Friday, launched their electric car earlier last year. Also using video's newest technology to give users a 360 experience of what driving behind the wheel might actually feel like – or pretty close to it. If they didn't know about the FFZER01 before, they certainly do now.

Enhancing the brand: Jack Daniels' 360 Distillery Experience. 

Jack Daniels takes their followers for a 360 spin around the Jack Daniel Distillery so everyone can get a feel for the craftsmanship behind one of America’s oldest whiskey distilleries.  The 360 view makes audiences feel like they are almost there themselves, connecting with more than just the products Jack Daniels sells.

Sharing destinations: Rockefeller Center. 

During the most wonderful time of the year, this video showcases the Rockefeller Center skating rink. Although this video is not the most extravagant of the 360 videos that will be done, the simplicity allows viewers to capture true emotion – something that may have been difficult to do through one simple angle.

Facebook 360 might not be life changing for everyday Facebook users, but for content marketers it can make all the difference. Using this platform not only allows for a better view of content, but transports followers into content right from their fingertips.

With the feature being new and upcoming it is hard to tell how 360 live video will mainly be used while people are still experimenting. However, whichever way it is used, we have a feeling content creators are going to love telling stories from new angles (and taking you along for the ride!).

To stay up to date with all of the social media changes, all year long, subscribe to our Brogan Weekly Recap.

Weekly Recap - January 6, 2017

Shhh. What’s that? A muted ad? Pandora is slated to roll out muted video and responsive display ads this month and marketers aren’t the only ones excited. Users are too. In fact, three of four people surveyed prefer the new ad experience altogether. And it’s right on trend. HubSpot notes that by 2017, video will represent 74 percent of all internet traffic. It even makes Forbes’ top five social trends that will dominate this year. And if you want to take your video targeting to the next level, eMarketer has some tips.

DETAILS, please

Pandora’s muted video and responsive display ads are a big hit with marketers. According to Pandora, the ads—which will roll out beyond beta on Jan. 19—have shown promising results during early tests. 

42 visual content marketing statistics you should know in 2017. Here’s what’s new and next in for visual content marketing.

5 social media trends that will dominate 2017. Social media is one of the fastest changing industries out there. So, here’s the latest and greatest trends to look out for.

Taking video ad targeting beyond demographics. Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness.

Meanwhile back at the RANCH

Are you keeping up with Brogan & Partners? Follow us on FacebookTwitterInstagramLinkedInYouTubeGoogle+ and Pinterest.

SHARING is CARING

Like what you see? Share the Brogan Recap.

Healthcare Checkup - December 2016

Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look.

Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send curated packages to loved ones diagnosed with breast cancer.

Connections: Celebrity endorsements may seem like a trend of the past, but they are still used in several marketing campaigns today. And believe it or not, Millennials are sticking with their pediatricians well into adulthood.

Flu: While the flu season is in full swing, Uber is making it more convenient for consumers interested in receiving the flu shot. See here.

VITAMIN B&P.

Rethink Breast Cancer makes it easy to show you care. The young women’s breast cancer movement has created thoughtful Give-A-Care products that help friends diagnosed with breast cancer get through the tough time ahead.

Healthcare marketing: Do celebrities still resonate? As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate?

Millennials are sticking with pediatricians into adulthood. From 2002 to 2012, pediatric office visits by patients 19 and older grew from less than a million to 2.4 million.

Flu season driving you nuts? There's an app for that: #UberForHealth. The ride-sharing enterprise advertised their new promotional effort.

MARKETING SUPPLEMENTS.

Everything marketers need to know about paid search. How many times have you searched for something online? How many of those times did you search from your mobile device?

INDUSTRY PULSE.

From #GivingTuesday to patient centered storytelling, social media has seen quite the transformation this year. Take a look.

Healthcare embraces #GivingTuesday with innovative fundraising. With momentum on social media and a partnership with the United Nations Foundation, #GivingTuesday has quickly become a vast philanthropic effort led by Millennials.

How healthcare marketers use social media. Gamification. Disruption. Value-based messaging. See how healthcare marketers can tap into social media to share their brand message.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

Weekly Recap - December 2, 2016

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded content—video for sure—but they’ll make like a Snapchatter and bounce if it’s not served to immediate satisfaction. So, what’s the trick? Innovative strategies, causes and humor that looks good, according to a recent Adweek survery, Like OK Go’s collaboration with Morton Salt. Check it out.

DETAILS, please

Snapchat video ads average less than 3 seconds a view. This year, Snapchat introduced ads that play a short video but prompt users to swipe up to view more.

Infographic: What consumers really want from your video content. As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers.

OK Go’s latest video brand collaboration is changing the world with just a grain of salt. How can a three-minute-42-second-long video only last 4.2 seconds? Watch here.

Meanwhile back at the RANCH

5 holiday ads going viral for all the right reasons. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and promotions to deeper, more important messages this holiday season.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

SHARING is CARING

Like what you see? Share the Brogan Recap.

Pages

Subscribe to Media

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us