Abigail Wilkins

Copywriter

Abigail has two passions in life – creating French pastry and writing. If she had pursued patisserie instead of prose, Brogan would be missing one terrific copywriter. . . and Abigail would probably be at least 30 pounds heavier. So we like to think of it as a win-win for everyone.

Abigail majored in English with a side dish of marketing at the University of Michigan, and well before she graduated she was already cooking up copy for Spoon University, a website for food lovers. Some of her articles generated over 100,000 unique visits to the site, and were picked up by USA Today, Buzzfeed and Huffington Post. When it comes to powerful writing, clearly Abigail is no cream puff.

After graduation, she lost no time securing a summer copywriting internship at Berline Group, and then a full-fledged copywriter gig at Know Advertising in Royal Oak. Looking for a greater creative challenge, Abigail then came to interview with Brogan & Partners in the summer of 2016. It was obvious to us that we’d struck gold: a young writer who already had proven experience, killer ideas and the ability to provide us with pastries. Hiring her was a no-brainer.

Today, Abigail turns out batches of innovative ideas and great writing for the Scleroderma Foundation Michigan Chapter, HoMedics, the Michigan Department of Health and Human Services, Enough SAID and Covenant HealthCare. In her spare time, she cheers the maize and blue on to victory, especially during March Madness.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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